Bill Chapin was named the Chiefs Senior Vice President of Business Operations on Dec. 15, 2011 and enters his first full season with Kansas City in 2012. His responsibilities include overseeing marketing strategy and implementation, branding, advertising, market research, community outreach, charitable giving, concerts, special events and college football games, the Chiefs Cheerleaders, while maintaining a significant focus on business development, and strategic initiatives across the organization. In his role, Chapin reports directly to Chiefs President Mark Donovan on all matters of the business operations.
Chapin is spearheading the Chiefs 50th year in Kansas City celebration with several organization-wide initiatives that focus on honoring the franchise's storied past while introducing new fan-friendly endeavors.
He brings experience from all five major professional sports leagues to the Chiefs. He most recently served as Vice President of Business Development for Seattle Sounders FC. Prior to that position, Chapin served as the Director of Marketing and Partnership Development for the Seattle Seahawks and Seattle Sounders FC. While in Seattle, he directed all brand positioning and marketing activation for the club, resulting in 62 consecutive sellouts, and the launch of the Seattle Sounders MLS franchise in 2009. In addition, Chapin initiated new sponsorship revenues in key verticals throughout the Pacific Northwest with local and national sponsors. Chapin directed the Seahawks and Sounders FC digital and social media departments and introduced the first MLS team app.
Prior to his tenure in Seattle, Chapin served as Director of Ticket Sales for the Anaheim Ducks (2000-04), Director of Group and Inside Sales for the Los Angeles Kings (1996-00), and was part of the management team in the construction of the STAPLES Center in Los Angeles in 1999. His other professional stops include stints with the San Diego Padres and the Los Angeles Clippers.
In Seattle, Chapin served on the Board of Directors for the Seattle Aquarium and Central Washington University's Sports Management Program.
Education: University of California-Riverside (B.A. 1992); Pepperdine University (M.B.A 2003). Family: Wife - Tori; Children - Samuel and Jacob