Bill Chapin was named the Chiefs Senior Vice President of Business Operations on Dec. 15, 2011 and enters his second season with Kansas City in 2013.
Chapin's responsibilities include overseeing marketing strategy and implementation, branding, advertising, market research, fan development, community outreach, charitable giving, Season Ticket Fan Loyalty programs and Customer Relationship Management, the Chiefs Art Program, special events, including concerts & college football games, the Chiefs Cheerleaders, Red Coaters, and KC Wolf. In his role, Chapin reports directly to Chiefs President Mark Donovan on all matters of the team's business operations.
Chapin is currently spearheading the development of Chiefs Kingdom Pass, a new program designed to enhance the year-round experience of the club's Season Ticket Holders. The Chiefs Kingdom Pass is the first Season Ticket Holder program in the NFL to provide a fully-integrated experience incorporating ticketless technology, exclusive content and a rewards program. In addition, the club will re-launch a team app that will be available on all mobile platforms for all fans with exclusive content and replays available only at Arrowhead on game days that will enhance the fan experience.
Under Chapin's direction, the Chiefs finalized a comprehensive brand review that created a Chiefs Style Guide for the Club to communicate the club's brand vision and mission. In conjunction with focus group research, he directed and developed the team's "This is Chiefs Kingdom" campaign. The campaign is inspired by both the Voice of the Chiefs Mitch Holthus and the award-winning 65 Toss Power Trap Production team's efforts. The campaign, which focuses on a passionate region's fan base, team, organization, and community, was unveiled in the spring of 2013 via television, radio, digital media and out-of-home environments. Chapin's efforts resulted in both a Gold and Silver Addy award for the club's 50th season integrated advertising campaign and outdoor advertising in 2012. In addition, Chapin sits on the committee of 101 which hosts the 101 Awards, Kansas City's Salute to Professional Football, with proceeds benefitting Truman Medical Center Community Health and Wellness program.
Chapin brings experience from all five major professional sports leagues to the Chiefs. He most recently served as Vice President of Business Development for Seattle Sounders FC. Prior to that position, Chapin served as the Director of Marketing and Partnership Development for the Seattle Seahawks and Seattle Sounders FC. While in Seattle, he directed all brand positioning and marketing activation for the club, resulting in 62 consecutive sellouts, and the launch of the Seattle Sounders MLS franchise in 2009.
Prior to his tenure in Seattle, Chapin served as Director of Ticket Sales for the Anaheim Ducks (2000-04), Director of Group and Inside Sales for the Los Angeles Kings (1996-00), and was part of the management team in the construction of the STAPLES Center in Los Angeles in 1999. His other professional stops include stints with the San Diego Padres and the Los Angeles Clippers.
Education: University of California-Riverside (B.A. 1992); Pepperdine University (M.B.A 2003). Family: Wife - Tori; Children - Samuel and Jacob.