Effective: March 26, 2014
The Club has received TRUSTe's Privacy Seal signifying that this privacy statement and our practices have been reviewed for compliance with the TRUSTe program viewable on the validation page available by clicking the TRUSTe seal.
The TRUSTe program covers only information that is collected through this Web site www.kcchiefs.com and does not cover information that may be collected through our mobile applications.
Please read the information below to learn more about our data collection policies and practices.
Types Of Information That May Be Collected
The following are the types of information we may collect through the Services:
Information You Provide Us: In the course of using the Services, we may ask you to provide us with certain information, including contact information, such as your name, mailing address, seat location, user ID, user password, geolocation, email address, social media information, phone number, or fax number, unique identifiers, your demographic information: such as your date of birth, age, gender, education, household income, occupation, ticket holder status, game attendance, home ownership, marital status, or number of children, financial information, such as your credit card number or similar information.
Site Usage Information: We may receive and store certain types of usage information whenever you visit the Services, such as your click-stream data and your IP address or device ID. (See “Persistent Identifiers and Click Stream Data” section below)
Email Communications: When you open emails from us, we may receive a confirmation notifying us that you opened the email, if your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be receiving from our subsidiaries and affiliates. Additionally, we keep a record of what communications you have subscribed to receive or not to receive. If you would like to opt-out of receiving such emails, please click on the "unsubscribe" link in the email and follow the instructions.
Information from Other Sources: We may receive information about you (e.g., missing street number) from other sources, including commercial sources, and add it to your personal information.
How Information May Be Collected
We may collect information from you in several different areas through the Services, including but not limited to those described below:
Registration: You may be asked to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Services may offer, such as newsletters, contests, stadium amenity maps, or social media integration. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive; however, please be advised that many products and services available on the Services require registration and if you elect not to provide such information, you will not be able to take advantage of those products and services.
Newsletters and Emails: We offer free newsletters to share information with you about the Services, about us and our affiliates and subsidiaries, or about our marketing partners and advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Services. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information to the Services. You may also cancel your free email subscription by following the instructions provided on the Website, in the App, or in the newsletter or email.
Tell-A-Friend: If you choose to use our referral service to tell a friend about season tickets, we will ask you for your friend’s name and email address. We may send your friend a one-time email inviting him or her to visit the site. Kansas City Chiefs stores this information for the sole purpose of sending an email and tracking the success of our referral program. Your friend may contact us at http://www.kcchiefs.com/contact-us.html to request that we remove this information from our database.
Contests or Sweepstakes: We periodically operate contests and sweepstakes through the Services that may require registration or the submission of personal information. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information to the Services. Your personally identifiable information may be used to contact you for winner notification, prize delivery confirmation or other related purposes, (see the rules of each contest for details about how your personal information will be used).
Surveys or Voting: From time-to-time we may request personally identifiable information from you in conjunction with a survey or voting poll. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information to the Services. Our fan polls are anonymous and do not collect any personal information.
Location Data: If you use a device with a Global Positioning System ("GPS") or other location detection functionality, then we may collect precise information about the location of your device during your use of our sites and applications. We may use your location information to provide any requested location services and we may provide alternate functionality in your use of our sites and applications based on your location. You may opt-out from further allowing us to have any access to your location data by disabling your device's location detection functionality or GPS system.
Games: When you register to play games on the Services, you may be asked to provide personally identifiable information.
Web beacons and Other Tracking Technology: Our Services use a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of websites. We also use these technical methods to analyze the traffic patterns on the Services, such as the frequency with which our users visit various parts of the Services. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails. The information from use of these technical methods may be collected in a form that is personally identifiable.
Persistent Identifiers and Click-Stream Data: We may collect persistent identifiers and/or click-stream data. Persistent identifiers include device IDs and IP addresses. A device ID is a number associate with a particular device that can identify that device across multiple visits. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address or device ID is not personally identifiable. At times, we also use such persistent identifiers for purposes of system administration and to report aggregate information to our advertisers and sponsors, for example regarding the frequency with which our guests visit various parts of our sites. We may combine this information with personally identifiable information we obtain from you directly through the Services or otherwise, including from third parties.
Click-stream data is information collected by our computers when you request data from the Services. Click-stream data may include such information as the data served, the time, the source of the request, the type of device or browser making the request, the preceding page view and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising.
How We Use the Information Collected
We own the information collected on or through the Services. As applicable, the information you provide to us may be used to:
With Whom The Information May Be Shared
At times, as described below we may share your personal information with others for various purposes.
Agents: We employ other businesses, certain services and individuals to perform functions on our behalf. Examples include fulfilling orders, sending e-mail, publishing and maintaining the App, removing repetitive information from customer lists, Website and App analysis, analyzing data, providing marketing assistance, processing credit card payments, and providing customer service. We may frame pages within certain sections of the site (examples include: the Pro Shop and ticket purchases) that will have the look and feel of the Website or App; however, please be aware that you are entering your information on 3rd party agent websites and not directly to the Club. The Third Parties in such integrated situations may have access to personally identifiable information needed to perform their functions, but may not use or disclose it for their own purposes, like sending you marketing offers about their products.
Aggregate or De-Identified Information: We may share aggregate or de-identified information, such as demographics and usage statistics, with advertisers, sponsors or other organizations other parties that we partner with from time to time. When this type of information is shared, the other parties do not have access to your personally identifiable information.
Subsidiaries and Affiliates: We may share your information (including, without limitation, personally identifiable information) with all members of the Club’s family, including, without limitation, our subsidiaries and other affiliated entities with your prior consent to do so.
Third-Party Ad Serving and Audience and Traffic Measurement Services: We may use a third-party network advertiser to serve the advertisements on the Services or may use a traffic measurement service to analyze the traffic on the Services. Network advertisers are third parties that display advertisements based on your visits or use of the Services and other websites you have visited. Third-party ad serving enables us to target advertisements to you for products or websites you might be interested in. Audience and traffic measurement services allow us to collect anonymous traffic and behavior information from the Services by monitoring anonymous visitor activity. Although advertisers or other companies do not have access to the Services’ cookies, the advertisers, sponsors and/or traffic measurement services may themselves set and access their own cookies on your computer if you choose to have your cookies enabled in your browser. Cookies allow third-party advertisers to show you advertisements or content you might be interested in. Note that any images (or any other parts of a web page) served by third parties in association with third-party cookies may serve as web beacons, which enable third parties to carry out the previously described activities. Other companies' uses of their cookies are subject to their own privacy policies, not this one. Please visit http://www.networkadvertising.org/optout_nonppii.asp in order to learn more about the information collection practices and "opt-out" procedures of third-party ad servers we may use. You may block all browser cookies by following the instructions applicable to your browser at http://www.aboutcookies.org/page-1.
E-mail Deployment: We may share email activity data with our agents to help such agents better target email deployments sent on behalf of us and such agent's other clients. While such third party may have access to your email addresses and email activity, and may share bulk/non-specific activity data with third parties, no email addresses or specific email activity will be shared. If you wish to opt out of this sharing, please opt-out of receiving emails from us by clicking on the "unsubscribe" link in the email and following the instructions.
Administrative or Legal Process: We or others may disclose your personal information may be transferred to third parties without notice to you in order to comply with applicable law, such as to comply with a subpoena, law enforcement agencies, to protect our or third parties’ rights, or to protect the rights of other users of the Services.
Links to Other Websites or Apps
The Services incorporate commercially reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse and alteration. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed periodically and revised as required. We may permanently delete or destroy any and all personal information at any time as determined by us.
We will retain your information for as long as your account is active or as needed to provide you services or as long as permitted under applicable law. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at the address below. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Chat Rooms, Forums, and Message Boards
The Services may make chat rooms, forums, commenting and message boards available to you and other users. You are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. In addition, when you post a comment on the App, the user name with which you registered for the Services and your current location may be made publicly available on the Website, the App, or otherwise through the Services. By using the commenting features of the Services, you acknowledge that your user name, location information, and any information you provide in the body of such comment may be disclosed to the public. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas. To request removal of your personal information from our blog or community forum, contact us at the address set below. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Correcting/Updating Personal Information
If your personally identifiable information changes (such as your email address or zip code), or if you no longer desire to access the Services, we will endeavor to provide a way to correct, update, delete or remove the personal data you have provided to us. This can be done by making changes to your profile, by using an opt out message in an email, or by emailing us at email@example.com.
Your California Privacy Rights
California Civil Code Section 1798.83 permits customers of the Club who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to CAPrivacy@kcchiefs.com or write to us at The University of Kansas Hospital Training Complex | ATTN: CA Privacy Rights |1 Arrowhead Drive | Kansas City, MO 64129.