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Chiefs Notebook: Together is Powerful

Posted Sep 7, 2012

Team adopts “Together is Powerful” slogan leading into Sunday’s home opener; plus Friday’s final injury report

You’ve likely seen the commercials or maybe even the billboards around Kansas City.

“Together Is Powerful” is the Chiefs marketing slogan for the 2012 season – the 50th in Kansas City – and it’s been adopted internally by the team’s players and coaches as well.

Chiefs head coach Romeo Crennel wore a “Together Is Powerful” t-shirt to his Friday press conference and had his coaching staff wear matching shirts with the same slogan for the team’s final practice before Sunday’s regular opener at Arrowhead Stadium.

“I talk to the team all the time about being a team, playing together, helping each other, so this phrase just falls into line with that,” Crennel said.

Traditionally, marketing slogans have stayed separate from football messaging inside the Chiefs organization.

“Chiefs Will” was a common football slogan of former Chiefs head coach Todd Haley, but it never extended into team marketing campaigns. Neither did the “Gotta Go to Work” strength and conditioning slogan used during the Dick Vermeil era.

From a business perspective, Chiefs senior vice president of business operations Bill Chapin felt “Together is Powerful” was the perfect phrase to connect the organization with fans during the team’s 50th season in Kansas City.

“’Together is Powerful’ brings together the essence of what Kansas City is,” Chapin said. “When we are all together and we are celebrating 70,000 strong and Arrowhead is at its best, it’s because we’re together and we’re powerful.

“The team feeds off of that and the fans feed off of it.”

Here’s a look at one of the “Together is Powerful” commercials currently airing that features Chiefs cornerback Brandon Flowers.

Gibbs Confident Belcher and Johnson will play

Chiefs starting inside linebackers Derrick Johnson and Jovan Belcher have been limited throughout the past week of practices with injuries. Johnson has been hobbled by a foot injury since the preseason finale last Thursday in Green Bay and Belcher aggravated his groin in practice on Wednesday.

Both players are officially listed as “questionable” heading into Sunday’s game, but Chiefs linebackers coach Gary Gibbs is confident that the team’s top two leading tackles from last season will be able to play against Atlanta.

“We’re not going to be short-handed,” Gibbs said after Friday’s practice inside Arrowhead Stadium. “They were out there today practicing, and if they’re getting nicked up, then somebody else is going to step in and do the job.

“We’re confident they’ll be on the field and we’re confident in the guys behind them.”

Final Chiefs Injury Report

Player

Pos.

Injury

Wed.

Thurs.

Fri.

Game Status

Anthony Toribio

DT

Ankle

DNP

DNP

DNP

Doubtful

Allen Bailey

DL

Ankle

DNP

DNP

DNP

Doubtful

Kendrick Lewis

S

Shoulder

DNP

DNP

DNP

Doubtful

Derrick Johnson

LB

Ankle

LP

LP

LP

Questionable

Jalil Brown

CB

Groin

LP

LP

LP

Questionable

Brandon Flowers

CB

Foot

LP

LP

LP

Questionable

Jovan Belcher

LB

Groin

---

DNP

LP

Questionable

Final Falcons Injury Report

Player

Pos.

Injury

Wed.

Thurs.

Fri.

Game Status

Christopher Owens

CB

Hamstring

LP

FP

FP

Probable

Jason Snelling

RB

Calf

LP

FP

FP

Probable

Out = definitely will not play

Did Not Practice (DNP)

Limited Participation (LP) = less than 100% of a player’s normal repetitions

Full Participation (FP) = 100% of a player’s normal repetitions

Friday Status

Out = definitely will not play

Doubtful = at least 75% chance will not play

Questionable = 50-50 chance will not play

Probable = virtual certainty will be able to perform normal duty