Dear Season Ticket Holder,
Thank you for your support of the Kansas City Chiefs. We recognize the importance of our Season Ticket Holders and are grateful for your continued loyalty.
Much has been written and said in the past few days about the status of the NFL's Collective Bargaining Agreement with the players. Many of you have contacted customer relations with questions regarding your account or looking for updated information on the process. We appreciate you taking the time to reach out to us, and we hope to answer as many of your questions as we can in this letter.
In most negotiations, if all sides give a little, a deal can be reached. Last week, the NFL proposed a deal to the players that more than met them in the middle on the economic issues. The league's proposal also included provisions designed to enhance player health and safety and significantly improve benefits for retired players. Unfortunately, the players rejected this proposal and walked away from the negotiating table.
We know you are disappointed that negotiations broke down. I was also disappointed that an agreement was not reached last week, but I am not discouraged. While it's impossible for me, or anyone, to predict the next steps in the process, I hope it will lead back to the negotiating table and, ultimately, to a full 2011 season.
However, in the event preseason or regular-season home games are missed, you will receive a full refund for any cancelled Chiefs home games. Details of the refund policy were sent to you previously and are available on our website by clicking here.
Ultimately, we understand that our fans want us to return to football as soon as possible. After a season that began with Monday Night Magic at the grand opening of the New Arrowhead, and culminated in a division championship, we are more focused than ever on improving every area of our team. We know there will be football in the future – and we have already started to plan for the 2011 season. Our football staff is hard at work preparing for the 2011 NFL Draft and our business operations staff is using fan feedback to make the Arrowhead experience the best in the NFL.
We are committed to keeping you informed of our plans and welcome your feedback. If you have questions or comments, please send them to firstname.lastname@example.org.
Thank you for your patience and understanding.
Chairman and CEO